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[ED 01] Education
SEGA knowledge contest

“To constantly exceed the expectations of players, and to push entertainment to new heights through innovation and excellence.”

ABOUT SEGA

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SEGA is a Japanese video game company founded in 1960, renowned for creating innovative and exciting entertainment experiences. Now, SEGA focuses on developing and distributing high-quality electronic games, to constantly exceed the expectations of players to meet the needs of players of all ages and game types. They are committed to providing diverse, innovative, and unforgettable gaming experiences for players worldwide. To push entertainment to new heights through innovation and excellence.

TIMELINE

LOGO PROCESS

Initial Sketches

We went through hand and computer sketches of the logo and perfected it step by step. Here are some examples of our logo development. To see more of our logo sketches, see our visual development guide for more information.

Refinement

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OUR NEW LOGO

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LOGO SIZE CHART

FUTURE POSSIBILITIES

The possibilities for our future are endless. Here we witness our step-by-step development and progress. I believe that in the near future, SEGA will become a brand that everyone will use. Because our brand is full of positive energy.

[PR 01] Products

SEGA magic card

Introduction

In order to improve and challenge ourselves, we need to overcome difficulties and work towards our goals.

 

Description

By showing the card, you can gradually fulfill your wishes that you previously found difficult under the guidance of the staff.

 

Mission-focus

Breakthrough and challenge yourself with SEGA Magic Cards. Achieve your new goals through hard work.

 

Differentiators

Similar to 

Cinema membership card

 

Differentiating elements

SEGA successful people come to share life experiences and arrange staff to lead clients step by step to overcome difficulties, innovate excellence and achieve success.

[PR 02] Products

SEGA study card

Introduction

In order to improve self-awareness, SEGA encourages us to use study cards. This brings our understanding to a higher level.

 

Description

After logging in, you can find any knowledge you want to learn. There are videos for everything you want to learn.

 

Mission-focus

Sega study cards improve our knowledge level, break through self-cognition, and allow us to think beyond expectations.

 

Differentiators

Similar to 

edx.org

coursea.org

 

Differentiating elements

We will provide a variety of learning materials and courses, and people can choose the learning direction according to their own needs. All our courses are free.

[SE 01] Services

SEGA APP

Introduction

An APP that can help users achieve their goals and push users to new heights.

 

Description

The service records every day's efforts and keeps a tracker that encourages people to improve every day. Users enter the APP every day and constantly break through themselves.

 

Mission-focus

The SEGA APP enhances our mission. Elevate your life to new heights through daily progress.

 

Differentiators

Similar to 

Duolingo, Forest, Anki

 

Differentiating elements

SEGA APP helps us establish goals in life, divides big goals into small goals, and encourages people to complete goals step by step.

[SE 02] Services
SEGA communication forum

Introduction

Communicate current situation and ideas, understand and realize people's wishes.

 

Description

The SEGA Communication Forum is an online network forum where anyone can post and comment. Here, people can help and inspire each other.

 

Mission-focus

The SEGA communication forum helps us connect people's emotions and improve people's awareness.

 

Differentiators

Similar to 

Quora

 

Differentiating elements

Connect people emotionally, drive innovative ideas in fun ways, and push people's souls to new heights.

[EN 01] Environments

Attend a public speaking session

[EN 01] Environments

Attend a public speaking session

[EN 01] Environments

Attend a public speaking session

Introduction

Contribute to personal growth, social progress and common development by sharing knowledge.

 

Description

Challengers are required to face the public, demonstrate their talents and abilities, and challenge self-confidence and expression.

 

Mission-focus

Speakers should participate in speech activities with a positive attitude and sense of responsibility, give full play to their potential and influence, and realize the unity of personal value and social mission.

 

Differentiators

Similar to 

Attend an art performance

 

Differentiating elements

Through public speaking, you can gradually overcome your fear of public speaking, increase your self-confidence, and make you more courageous to face challenges. Active participation in public speaking activities will contribute to personal growth, professional development and social contribution.

[EN 02] Environments
SEGA fitness room

Introduction

High quality physical training

 

Description

The gym provides us with a place to challenge ourselves. We will conduct regular training here to take people's bodies to new heights.

 

Mission-focus

The fitness room provides us with a fitness space beyond ourselves. We can control our bodies, challenge ourselves, break through barriers, and achieve new heights of health.

 

Differentiators

Similar to 

Quiz and competition, Live maze game

 

Differentiating elements

The difference is that we personally experienced a breakthrough. This is like a game, but it is also a time to test your intelligence. This is different from online. This is very interesting.

[EN 03] Environments
Escape room game

Introduction

Finish the questions within the allotted time and leave the room.

 

Description

Participants need to successfully escape the room by solving puzzles, finding clues, and hiding items within a specified time. Users can solve problems and challenge themselves through teamwork, where everyone plays to their strengths.

 

Mission-focus

Escape Room creates a connection between people in a vivid way, breaking through various obstacles, and provides a game experience that transcends the self.

 

Differentiators

Similar to 

CrossFit, HIIT, Pilates, Spin

 

Differentiating elements

We have professional coaches, high-quality teaching and high-intensity training. Under our leadership, people can achieve the fastest leap in the shortest time.

Introduction

Finish the questions within the allotted time and leave the room.

 

Description

Participants need to successfully escape the room by solving puzzles, finding clues, and hiding items within a specified time. Users can solve problems and challenge themselves through teamwork, where everyone plays to their strengths.

 

Mission-focus

Escape Room creates a connection between people in a vivid way, breaking through various obstacles, and provides a game experience that transcends the self.

 

Differentiators

Similar to 

CrossFit, HIIT, Pilates, Spin

 

Differentiating elements

We have professional coaches, high-quality teaching and high-intensity training. Under our leadership, people can achieve the fastest leap in the shortest time.

[EX 01] Experiences
A mountain climbing

[EX 01] Experiences
A mountain climbing

Introduction

Event in which people are challenged to reach the top.

 

Description

Users are grouped at the foot of the mountain and placed specified items on the mountain. Reach the top of the mountain within the specified time, and find the most number of teams to win.

 

Mission-focus

By making connections, breaking through various obstacles, challenging yourself, and constantly exceeding player expectations.

 

Differentiators

Similar to 

Team building training

 

Differentiating elements

This allows users to connect and quickly push people to new heights.

[EX 02] Experiences
Urban adventure game

Introduction

Participants complete tasks, collect items, or solve puzzles in the city in order to advance to the next destination.

 

Description

Participants usually participate in small groups, and participants are required to explore the city, traveling to different locations. They are given a series of tasks or challenges that require them to work closely together in small groups to solve problems and complete tasks. Explore different locations in the city within the allotted time and proceed to the next destination before completing the quest.

 

Mission-focus

It can not only let people feel the charm and history of the city, but also exercise their teamwork and problem-solving skills. Challenge yourself by breaking through barriers to achieve results that exceed expectations.

 

Differentiators

Similar to 

Cultural exploration games, Team challenges

 

Differentiating elements

It provides a rich experience and fun for the participants.

[ED 01] Education
SEGA knowledge contest

Introduction

Complete the designated questions within the specified time, and the person with the highest accuracy wins.

 

Description

Sega will create a knowledge competition platform and hold competitions regularly. Help people master new knowledge and skills to help people improve.

 

Mission-focus

This knowledge competition promotes personal development and self-breakthrough by establishing a platform.

 

Differentiators

Similar to 

QuizUp, Trivia Crack, Sporcle, Kahoot

 

Differentiating elements

We will provide courses and professional guidance, including life guidance. The coverage is extensive. As long as you are willing to learn.

Introduction

Complete the designated questions within the specified time, and the person with the highest accuracy wins.

 

Description

Sega will create a knowledge competition platform and hold competitions regularly. Help people master new knowledge and skills to help people improve.

 

Mission-focus

This knowledge competition promotes personal development and self-breakthrough by establishing a platform.

 

Differentiators

Similar to 

QuizUp, Trivia Crack, Sporcle, Kahoot

 

Differentiating elements

We will provide courses and professional guidance, including life guidance. The coverage is extensive. As long as you are willing to learn.

[ED 02] Education
SEGA video recording class

Introduction

Configure a variety of video courses to improve self-awareness.

 

Description

SEGA will create a video education platform that provides courses, materials and resources to help people improve their self-knowledge to break through themselves.

 

Mission-focus

Video classes support our mission to achieve self-challenge and breakthrough, and to push people's souls to new heights.

 

Differentiators

Similar to 

Skill development

 

Differentiating elements

We have professional guidance and flexible time. Under our leadership, people can achieve the fastest leap in the shortest time. to promote better success.

[EV 01] Events
Extreme sports challenge

Introduction

Organize an extreme sports challenge.

 

Description

The sega Sports Challenge is a challenge to overcome.  You can participate by signing up.  You can get different scores by completing different levels of levels.  This activity can help people break through themselves.

 

Mission-focus

By challenging ourselves and surpassing ourselves, we reinforces our mission of breaking through ourselves. Achieve the challenge of exceeding expectations.

 

Differentiators

Similar to 

Obstacle Course Racing, Rock Climbing

 

Differentiating elements

This activity is challenging, stimulating and adventurous, allowing participants to experience physical and mental limits and enhance personal courage, will and self-confidence.

[EV 02] Events
Boxing match

Introduction

The goal is to use the power of the glove to hit your opponent and win the game.

 

Description

Participants need to follow the referee rules and need to have enough endurance, strength and reflexes to win the game and protect themselves from injury.

 

Mission-focus

People can become braver through boxing matches. Continuously break through various obstacles, challenge yourself, and achieve challenges beyond expectations.

 

Differentiators

Similar to 

Marathon

 

Differentiating elements

We use fun workouts to give people their biggest breakthroughs.

[EV 03] Events
Surfing competition

[EV 03] Events
Surfing competition

Introduction

It's about pushing your physical limits

 

Description

The Sega Surf competition is organized to improve the abilities of the body. It will be a monthly experience that takes people into new territory, both physically and mentally. To explore and test your true potential.

 

Mission-focus

Sega Surfing enhances our mental and physical development through competition, break through barriers and achieve challenges that exceed expectations.

 

Differentiators

Similar to 

Marathon

 

Differentiating elements

SEGA Surfing is a unique experience, it is not a common competition. People will have the opportunity to challenge their perseverance through immersive activities.

[EV 04] Events

Motor racing

Introduction

It's about to test our limits.

 

Description

Sega racing is about pushing your limits. It will be open. Let people enter a new territory, both physically and mentally. To break through yourself.

 

Mission-focus

Sega racing enhances our ability to challenge through competition. Breaking through various obstacles and achieving challenges beyond expectations.

 

Differentiators

Similar to 

Ski competition

 

Differentiating elements

SEGA Racing is a unique event. Anyone can take part. People will have the opportunity to challenge their speed through immersive activities.

[CO 01] Co-Branding
Nike

[CO 01] Co-Branding
Nike

Introduction

Refresh yourself through innovative development.

 

Description

SEGA Nike continues to introduce innovative sports shoes, apparel and technology products, leading the development of the global sporting goods market. Encourage people to dare to pursue their dreams, dare to challenge themselves, and discover and release their potential through sports.

 

Mission-focus

SEGA Nike's mission is to "inspire and inspire every athlete in the world" and help them achieve their athletic goals and dreams. Work hard to overcome obstacles, challenge yourself, and achieve beyond expectations.

 

Differentiators

Similar to 

Adidas

Puma

New Balance

 

Differentiating elements

We believe that everyone is an athlete, whether it is a professional athlete or a daily sports enthusiast, who can enrich their lives through sports, achieve success and satisfaction.

[CO 02] Co-Branding
Red Bull

Introduction

Encourage innovative thinking and creative practice, and encourage free play.

 

Description

The Red Bull brand encourages people to pursue adventure and explore the unknown, the courage to challenge themselves, and constantly break through their own limitations. It represents the spirit of innovation and continuous progress.

 

Mission-focus

The SEGA Red Bull brand inspires people to pursue their dreams and pursue their goals and passions, challenge yourself.  It encourages people to take risks, break the rules, and realize their dreams and achievements, exceed people's expectations.

 

Differentiators

Similar to 

Monster Energy

5-hour Energy

Rockstar Energy Drink

 

Differentiating elements

SEGA Red Bull encourages people to take risks, think outside the box, pursue innovation and change. It encourages people to try new things, challenge themselves, and create new possibilities and opportunities.

[CO 03] Co-Branding
LinkedIn

Introduction

Strive to achieve self-value, break through self, challenge self.

 

Description

LinkedIn promotes competition between people and encourages people to excel.

 

Mission-focus

Encourage people to improve and go beyond themselves. Break through yourself and realize your dreams and achievements.

 

Differentiators

Similar to 

Xing

Viadeo

AngelList

Indeed

Glassdoor

 

Differentiating elements

Each of us can gain recognition beyond our expectations by achieving self-worth.

BUSINESS STATIONERY

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This is a student project

This is a non-commercial project for educational purpose and is not intended to represent or replace the original brand.

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